Franchise Enterpreneurs

advance planning

As with any business decision a decision to enter into the Franchise market requires careful planning and intense evaluation. In particular with the intent to take on a franchise agreement it needs careful consideration and in-depth planning. Before any decision to award a Franchise to an individual or company a list of critical criteria must be met. Probably the most important piece of analysis has to be the determination of exactly what customer profile your franchise requires and just as important is that the location decided upon can then deliver the footfall to attract the interest needed to make a success of the Franchise

• Required customers to meet and exceed targets

By this we mean that in line with any Franchise agreement the Franchisor will have set numbers they feel will be needed to make a success of the Franchise.

• Location

Any business needs a strong customer base to succeed and if the study is not conducted to determine this the Franchisee will fail. No Franchise will be awarded if both the Franchisee and Franchise Entrepreneurs detailed survey in relation to a strong customer base do not concur

• Finance

All Franchisee will need a substantial unencumbered amount of finance before they can enter this business. Amounts will vary depending on the scale and size of the Franchise been sought. Stringent checks will be carried out by Franchise Entrepreneurs to determine a potential Franchisee’s ability to the necessary funds to conduct the Franchise in a manner that reflects on all three interested parties, namely, Franchisor, Franchise Entrepreneurs & Franchisee.

summary

Without meeting the above main criteria a franchise has no business starting out in the 1st place. Please remember these are only the main criteria and if an agreement was reached to award a Franchise a potential Franchisee would have been through ever possible detail with Franchise Entrepreneurs over the course of the preceding months to ensure suitability.

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BUSINESS DEVELOPEMENT

IRISH ECONOMY PROFILE

While we at Franchise Entrepreneurs recognise the importance of the Dublin market we are firm believers in the satellite towns that have grown in the Dublin suburbs and indeed the numerous shopping Malls/Precinct’s that are now part of Irish society.

Franchise Entrepreneurs also strongly recognise the importance of the many towns and cities around Ireland whose population has grown and we will explore each area on its merits. Franchise Entrepreneurs will research together with any prospective Franchisee the viability of any location a Franchisee might identify as a possible site for their business.

Some of the measuring tools used may be as follows

Analysis of the current conditions in the market place for your product or service.
Relevant facts and figures relating to the market sector(s) that you will be targeting - for example geographical location, size (in terms of people and money), expected growth, and the type(s) of potential customers for your product or service.
Gather details of your competitors and explain why your potential customers will choose your product or service rather than the competition.

This is the point where research pays off. Together we should make use of the wealth of business information that is available about markets, competitors and customers.